Usually when I think of funny ads, the immediate association is beer or deodorant commercials, not insurance. Allstate ads especially have been fairly somber, featuring a very serious Dennis Haysbert (famous for his role on "24" as a black democratic president, where he far outshone his contemporary, President Bush, in terms of crisis decision-making). Now, the tone to their ads has completely changed.
Allstate's new slogan: "Mayhem is Coming." The mayhem is personified by Dean Winters. I really can't do it justice, you'll just have to watch for yourself.
Destructive Puppy eats your Back Seat
Teenage driver smashes your New Car
The keying that wrecks your Paint Job
The random wind storm that drops a branch on your Windshield
I will now pause for a moment while you view these clips, then another moment while you regain your composure from fits of laughing. Ready? Ok, now we can continue.
Several factors I think make these commercials successful:
- Sometimes it feels like the universe has it out to get you and destroy your property. Having that figure personified by someone easy to dislike is a very satisfying feeling.
- Good dead-pan is hard to come by. Enough said.
- A lot of commercials take themselves too seriously, and after seeing enough "trust us, we love your family just like our very own" insurance commercials, it's nice to see the lighter side (if such a thing even exists in the insurance business).