|(c) Cengage Learning 2013.|
While intended to accompany a college- or graduate-level marketing course, I think this text does a pretty good job of encapsulating the advice that can be found in other prominent trade books, in addition to presenting some original and innovative material (I'm especially proud of Chapter 3). As far as I know, it's the most thorough treatment of social media marketing that can be found in one place. A boon to students and aspiring professionals alike. A magnum opus indeed.
Hyperbole aside, I'm very pleased with how the book turned out. I hope that some other people are able to derive utility from it as well.